When someone is driving their RV into your town, whether or not they end up renting a space in your RV park or in another park depends to a large degree on your RV park marketing plan.
So what is marketing?
Marketing is what you do to find prospective tenants or guests. Advertising is paying to put your offer or message in front of an audience. Sales is what you do to convince them to rent a space at your park instead of somewhere else.
If your marketing is effective, sales is usually easy (just answer the phone or provide a way for RV guests to check in).
In the past, listing your park in Good Sam or Woodall’s directory was often enough to insure a steady stream of tenants, but times have changed.
Now, more and more RV owners are using their smart phones or iPads to look for a place to park their RV as they drive into your town. If the find you online and your park looks more attractive than your competition, you will often win their business.
If they can’t find you online, they’ll usually drive to one of your competitors and rent a space from them.
Let’s take a look at a real-life case study to see how this works.
RV Park Marketing Case Study & Success Story
Our sister company, RV Park Marketing Experts, recently worked with a mobile home and RV park which was experiencing climbing vacancy rates.
Fewer and fewer tenants were calling or stopping by their park.
When we asked them what they were doing to put their park in front of prospective tenants, they showed us classified ads, directories and other “offline” methods they were using.
The way their tenants were looking for them had changed, but they hadn’t, and it was starting to affect their bottom line.
We worked with the owners to create a strong online presence including a web site, videos, Google listings, persuasive web site copy, etc.
They were skeptical at first – unsure if RV tenants actually look for RV parks online.
They were smart enough to realize that what they were doing wasn’t really working, so they took a gamble and tried something different.
Within a year, they experienced their best year since they started their park in 1973.
Here’s What to Do Next
If you want to find out more about marketing your park, read the full RV Park Marketing Case Study here or if you are handy and want to do it yourself, check out our marketing course that will teach you how to do it yourself, step by step.